LEGO STORE .The ground floor of the exhibition is home to the largest LEGO specialty store in Australia. From traditional box sets, to lamps, ...


LEGO History - Building Creativity 1 Large Rock at a Time

The modern Lego has been around for over half a century. But in fact, a brief history associated with Legos toys dates back many more years. The actual Lego Group had been started within Denmark in 1934 by Ole Kirk Christiansen, a father that experienced become very adept at producing wood toys. For more than a decade, the organization successfully sold an array of pull-along wooden playthings which range from creatures to vehicles.
In the late 1940s, the company created what was considered a massive expense at the time in a plastic material shot creating machine. This particular expense gave birth to a brand new line of plastic toys that repaid handsomely for the company. Then within 1949, the actual Lego Team produced the very first of what would be a tale on its own: "Automatic Joining Bricks". Although slightly not the same as the Lego bricks we have these days, this particular development provided the way for which has become the modern Lego. Similar in dimensions, type and function, the automated Joining Large rock stayed improved upon by the organization. In 1954, the organization formally registered the "LEGO" title as a brand.
As the introduction of the Lego large rock ongoing, Godtfred Kirk Christiansen, Ole's boy, who had been now an energetic executive at the organization, came up with the thought of creating a "play system" dependent close to their Lego brick. He or she credit the actual ignite of the idea to a conversation he'd with an abroad gadget purchaser that commented which there was absolutely no actual program in the gadget business. This technique gave birth to the initial Legos models. The modern lego large rock and design had been patented at the begining of 1958, as well as took an additional five years to perfect the types of materials for it. Incredibly, bricks from 1958 continue to be compatible with today's modern brick!
Throughout the 60's, LEGO became children name and an international sensation. Through the end of that 10 years, the actual Lego team experienced offered legos in additional that forty two nations around the world coupled with opened a style park in Denmark which attracted more than half a million visitors in it's very first year. In the 70's Lego branched out to create toys with regard to kids, girls, pre-schoolers as well as advanced contractors. This particular 10 years caused two essential developments for Lego: The traditional Legos sets themes and also the world-famous Legos figures, also known as, Minifigs or even Minifigures. The organization ongoing it's meteoric increase during the eighties as well as 90's with expansion in to education, video games, mail order catalogs, the actual launch from the official Lego web site and the corporation's own branded stores around the world.
It had been additionally within the 90's how the organization took one of it's most notable risks which has repaid massive dividends. In 1999, Lego started using licensed styles to promote their products. Star wars, their first certified introduction would be a record-breaking achievement for the organization. Since then, Lego offers smartly partnered along with a number of animation and movie symbols to produce theme models including Batman Legos, Harry Potter Legos, Spongebob Legos, Indiana Jones Legos, Spiderman Legos, Toy Tale Legos, and many more.
Today the actual LEGO organization continues to grow. In addition to ongoing certification deals, the organization is actually concentrating on developing their very own characters and models. They are also concentrating on new press possibilities, through the introduction of online games, video games and the highly prosperous DesignByMe three., which is an online system that gives Lego fans the opportunity to customize and build their very own Lego arranged as well as packaging. The only real limitation is a customers creativity! As the company looks to the long term, two things will stay particular, the Lego large rock will be from the middle of their development technique and Legos toys may continue to encourage the creativeness associated with young and old builders alike.
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