LEGO STORE .The ground floor of the exhibition is home to the largest LEGO specialty store in Australia. From traditional box sets, to lamps, ...


Why Lego Toys Lead the Market

Toys that involve building an object always stay one step ahead of the ready-made ones. As you would've guessed this is because they provide education as well as fun for the children whereas ready-made toys focus only on the fun part. This is why Lego toys have survived in the industry for so long and still continues to be a leader. As the Danish name Lego indicates, the motto of the Lego group has always been to make a child "play well".
From the company that Ole Kirk Kristiansen established in 1932, Lego group has travelled a long way ahead to become a global enterprise and the world's fifth largest manufacturer of children's toys. Lego survives on the strength of its quality, durability and simplicity. Built for children of all the ages, Lego toys stand the test of time, often becoming useful for the second and third child in the family.
Lego helps children not just to have fun but also to develop their imagination, creativity and skill for problem solving. Of course, a lot many brands today do that but none of them has the superior quality that Lego provides. Millions of homes can claim at least one Lego Toy and even more families remember fondly the Lego toys that they either played with or brought for their children to play with.
Another factor that has helped Lego stand apart is the way it has kept itself updated with times. Any new story that has caught the fancy of children would immediately find its versions in the Lego factories. Today, you'll find the Lego avatars of Harry Potter, Prince of Persia, Star Wars, Toy Story, Indiana Jones, Sponge Bob, and a lot more.
That is not all. For older children, Lego has also come up with building tools to develop the knowledge and skills in mechanics, architecture and power functions. Lego does not come cheap but it can surely be a one-time investment due to its durability. Lego toys are now available on their website from which you can easily make your purchase.
Find more information on Lego Toys at

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